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Charitable Giving to Nonprofits Was Nearly Flat in 2012

The Blackbaud Index shows overall giving was up 2 percent, while online giving grew 11 percent


CHARLESTON, S.C. — Blackbaud, Inc. (Nasdaq: BLKB) today released a Charitable Giving Report, featuring the sector’s first look at how nonprofit fundraising performed in 2012. The Report draws from The Blackbaud Index, which tracks $8 billion in U.S.-based charitable giving on a monthly basis to provide the largest analysis of overall and online giving trends in the nonprofit sector.


“2012 continued to show signs of a slow recovery for overall fundraising,” said Steve MacLaughlin, co-author of the Charitable Giving Report and director of Blackbaud’s Idea Lab. “Online fundraising’s return to significant growth rates is an encouraging sign, although online giving still makes up less than 10 percent of overall giving.


“Looking ahead, overall giving is not likely to increase significantly until there is sustained growth in new donors, nonprofits rebuild their multi-year donor base, and overall donor retention improves.” Read More




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